Monday, January 23, 2012

How do you beat out the best (available)?


“China Unicom started winning customers from market leader China Mobile Ltd. (941) after it switched focus from high-end users of the iPhone to those who can’t afford the device.”
……
“It also accelerated the shift to high-speed networks in China.”
……
“If a vendor offers a phone that can do most of the things a high-end device can do, there’s no reason people won’t bite.”

A winning formula:
1.       Much lower price
2.       Tendency to improve
3.       Good quality (though not best)
4.       Massive market potential

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