Wisdom for the suppliers: change your ways

This article describes 10 bad habits vendors may have.

1.       Lying about the product
2.       Not knowing the product
3.       Not listening
4.       Failing to empathize
5.       Passing the buck
6.       Providing poor documentation [seems too similar to #2]
7.       Using an intolerable phone support system
8.       Failing to set expectations
9.       Overpromising
10.   Not keeping in touch

Notice, some entail doing the wrong thing (active), and others entail not doing the right thing (passive).  Numbers 1, 5/6, 7, and 9 demonstrate the former, and 2, 3, 4, 7, 8, and 10.  Additionally, most of these are failures in communication (deciphering/discovering truth), and all of them reflect a failure to put the customer/client’s needs first and, like Nike, work backwards.